It pays to be original and creative in your online marketing efforts. Providing visitors with an explainer video is one way to stand out and raise awareness about your brand. The use of animation and whiteboard adds to the production’s intrigue. Here are some examples of how whiteboard explainer videos can energize your website and boost your business.
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1. What is a White Board Animation Video?
No matter what type of business you run, whiteboard animation explainer videos are an excellent way to capture people’s attention. It is a technique for appealing to people on both emotional and logical levels. The artwork is realistic, but it is the result of creative thinking . The most compelling aspect of this type of video is that it educates the viewers on the brand. Explainer videos can be linked to sign-ups and purchases in a variety of ways. The video script should emphasize an informative viewpoint.
Many people prefer to learn from videos rather than books because it is easier to absorb information while watching and having the option to pause and go to the kitchen for a drink.
● Explainer Video Types
Please don’t be concerned that explainer videos will become so popular that they will all have the same feel. The variety of explainer video types allows you to be creative enough to stand out from the crowd. Here are a few examples of explainer videos:
- Explainer Videos in Live-Action
- Animated Explainer Videos
- Explainer Videos with a Whiteboard
- Explainer Videos for Kickstarter
The use of real people gives the production a more grounded presentation and a more human emotional feel. Animation is particularly effective for describing software and other intangible goods and services.
● Does It Work?
According to studies, 90% of people who watch explainer videos will share them with their friends if they find them interesting. Well-produced authoritative whiteboard videos can have a positive impact on the brain while also improving cognitive abilities.
The whiteboard animation format enhances learning by making it more memorable. It makes educational or instructional videos so appealing is that can be shared with friends and colleagues as an easy learning tool.
Explainer videos are all about explaining how things work in simple terms. They are helpful for quickly training employees, which is ideal for temp agencies and startups.
It’s an efficient way to introduce a new product or service to the market and educate the public about it. The format has a high potential for being reactive, inspirational, and motivating.
● SEO Benefits
Google has updated its algorithm to include video activity monitoring, which may increase the visibility of informative videos that hold people’s attention for more extended periods.
Explainer videos have a greater than 50% chance of being watched in their entirety than traditional videos. The longer people watch your videos, the more likely you are to persuade Google or your brand’s authority in the online community.
2. Why use White Board Animation Video?
- hand-drawn art appears scientific and convincing
- animated writing and erasing on a chalkboard appears entertaining
- can be easily edited or updated
- low cost, ease of operation
3. Benefits Of White Board Animation
If you’re looking for whiteboard animation services, you’ve come to the right place.
● Complex Ideas
A whiteboard video can be helpful if the product or system you want to describe is complex or highly technical. People frequently become bored during explanations, and the more detailed the reasons, the more difficult it is to focus.
Whether you’re pushing a product on a squeeze page or sharing a new business process with your team, using a high-quality whiteboard animation video to get your point across will keep your audience’s attention for the duration of the video.
This is because whiteboard animations are fast-paced, visually detailed, and frequently colourful, making them accessible and enjoyable to watch—for as long as it takes to explain the concept.
● Covered A Lot Of Ideas All At Once
A whiteboard video is ideal if you need to cover a large amount of information in the presentation for reasons similar to those stated above. You can include many different ideas in the same video without losing viewer interest because ideas unfold visually as the narrator describes what’s going on.
● Got Another Business’s Attention.
Were you aware that B2B marketing animation movies from whiteboards are equally successful as other videos? The industrial but casual style of Whiteboard animation videos works amazingly well in a business environment.With the help of your offers, whiteboard services may provide you with a significant edge over rivals if you contact others.
● Avoid Lousy Actors At All Costs
You don’t need to hire actors to play in your video if you use whiteboard animation. This can save you a lot of money. But it can also save you a lot of embarrassment—good, convincing actors are hard to come by, and bad ones will have your audience cringing throughout the presentation. This issue is eliminated by animation.
● Use Social Media Marketing
For your marketing, whiteboard animation movies are perfect for this format if you want to use YouTube or social media announcements. People like them, so you’ll get a lot of views, clicks, and sales.
● Tell A Story
No one does whiteboard animation video services better if you want your film to communicate a portion of your brand’s story. Disney demonstrated over 100 years ago that animation is a compelling means of telling tales. Why not go along with this tradition?
● Use Humor
If you want to include humour in your video presentation, whiteboard animation videos is an excellent method. When amateur performers try to be humorous on camera, they may be uncomfortable and irritating, but whiteboard animation’s laid-back visual approach can express comedy effortlessly.
● Reuse Old Audio Content
If you wish to reuse other forms of content, such as a podcast episode or a lecture you delivered, you may combine pre-existing audio with whiteboard animation. This will assist you in capitalizing on previously generated material and will undoubtedly breathe new life into it.
Conclusion:
Whiteboard animation videos can assist you in successfully presenting something boring but necessary, such as legal terminology. People learn more effectively when they can see something being conveyed graphically. Using animation in conjunction with narration can assist your audience grasp and remember what you’re saying.
Hasan Ali is the Founder and CEO of Explainer Mojo, he has over 8 years of experience in animation and video production alongside a postgraduate diploma in animation, enriching his deep understanding of human psychology. His expertise not only lies in technical proficiency but also in storytelling and artistry, fueled by his passion for exploring the complexities of human behavior and emotions.
