Over the past few years, video content has become the dominant force to convey your message in a short time.
According to a survey conducted by Statista, 65% of content marketers used explainer videos in content marketing. Good communication is all that you need to get your message across in a powerful way.
Explainer video is key to winning the big race and standing out in a crowded marketplace. With the ability to simplify complex concepts, capture attention, and engage viewers, explainer videos help you drive meaningful results.
But do you know the explainer video cost?
The costs depend on various factors, including budget, type, platform, length, video script, deadline, and turnaround time.
Here’s a quick overview to help you know the explainer videos cost:
| Video Length | Script Included | Estimated Cost Range |
| 30 seconds | Yes | $2000-$4500 |
| 60 seconds | Yes | $3500-$5500 |
| 90 seconds | Yes | $4200-$5500 |
Important note: To create a high-quality video that delivers results, you must choose a bespoke explainer video company that offers a broad range of styles and helps you generate positive ROI.
Keep reading to uncover the list of variables that determine the cost:
- What is your Budget?
- What message needs to be conveyed?
- What is the type of explainer video?
- How long does the explainer video need to be?
- Do you need different edits for different homes? (i.e., landing page, social media, boardroom presentation, etc.)?
- How soon do you need it?
- Do you need more than one video, and if so, will it require a different style?
6 Factors That Can Influence the Cost of an Explainer Video
Let’s explore the factors that can influence the cost of an explainer video:
1. The Type of Video
As there are different types of explainer videos, the costs depend on the style that best suits your business. As an essential element, all explainer video prices can depend on the voiceover, characters, and design.
A 3D animation video will cost more than a 2D animation video, as in 2D video, frames are created to define sequences, whereas in 3D, video has more depth and looks realistic.
Likewise, a live-action explainer video price is higher as it requires camera work, recording, and editing than an animated explainer video with a detailed process that demands more creativity.
Whereas motion-graphics animated video price is higher as it includes elements such as shapes, characters, and environment, which require producers to create and animate them.
2. The Length of Video
A shorter video is usually cheaper when it comes to explainer video prices. At the same time, a lengthy video will cost more as it will require more resources and creativity.
So, if you want to know how much your explainer video cost will incur, consider these factors to help you determine based on the length of the video.
- Complexity of the topic
- Target audience’s attention span
- The critical message to convey
- Budget and resources available
- Competitor video lengths
- Brand and content style
- Call to action
- Branding and design elements
- Script and storyboard content
- Video production timeline constraints
Video consumption will continue to increase as people increasingly favor video over text; more and more existing content is being transformed into videos. The ideal video production option is 60 seconds due to the shrinking human attention span.
Again, remember, shorter is better as it conveys your message effectively.
3. The Platforms
The platform on which you intend to publish the video may not impact the cost of the explainer video. Still, it would help the video producer define the suitable style, format, and elements to achieve optimum results.
Different platforms require different creative processes and planning. Television broadcasting typically demands higher production values, longer runtimes, and adherence to specific technical standards, increasing equipment, crew, and post-production expenses.
Social media platforms offer greater content length and format flexibility, quicker turnaround time, and cost-effective production methods.
4. The Video Script
Video script requires time and creative thinking, dictating factors directly impacting costs, and is the blue script of the entire production process.
Therefore, you can provide the script to the explainer video production company to reduce the explainer video cost and better describe your product or service.
The average scriptwriting and storyboarding costs for a 2D animation explainer video script will be around $500-2000 per 60 seconds of video. You can expect a 3D animation explainer video script to be about $ 3,000-$ 5,000 for a 30-second video.
Therefore, a well-defined script, aligned with the client’s vision and budget, ensures an accurate and transparent pricing estimate for creating a compelling explainer video.
5. The Scope of the Project
The project’s scope not only defines the intricacies of a video but also impacts the animated explainer video production costs. Just as a customer purchasing in bulk and another buying a single item are not billed the same prices, the project scope dictates the price structure.
The prices will vary if the client requires one-time or multiple videos for their marketing campaign. A single video may have a fixed fee, while a campaign with several videos might offer bundled pricing, often with discounts.
Therefore, project scope is a guiding factor for the production company, ensuring they receive customized prices aligned with their specific production needs and objectives.
6. The Deadline and Turnaround Time
The deadlines and turnaround times substantially influence the overall explainer video price. When there’s a pressing need for a video to be completed quickly, it intensifies the demand for service, thus translating into longer working hours, additional specialized talent, or other factors that escalate production expenses.
The requirement for a swift turnaround in video production can significantly increase costs, as it often entails a higher level of commitment, dedication, and resource mobilization to meet tight deadlines while maintaining quality and creative excellence.
Therefore, the client should consider these cost implications when setting project timelines.
Frequently Asked Questions (faqs)
How much does a 30-second animated explainer video cost?
A 30-second video costs between $2000 to $4500, depending on the style of the explainer video, the platform selected, and the number of revisions included.
How much does a 60-second (1-minute) Explainer Video Cost?
A 60-second (1-minute) video costs between $3500-$5500, depending on the video project’s style, format, platform, and scope.
How much does a 90-second (1.5-minute) explainer video cost?
A 90-second explainer video costs around $4200-$5500, and longer videos significantly reduce the production costs.
Conclusion
An explainer video is a key element for a company’s marketing campaign and can positively impact its sales. High-quality explainer videos are an investment that grows your business.
As we discussed the factors determining the explainer video cost, you should consider the out-of-pocket expense and the sales opportunity you might miss by skimping on quality explainer video production services.
Hasan Ali is the Founder and CEO of Explainer Mojo, he has over 8 years of experience in animation and video production alongside a postgraduate diploma in animation, enriching his deep understanding of human psychology. His expertise not only lies in technical proficiency but also in storytelling and artistry, fueled by his passion for exploring the complexities of human behavior and emotions.
