Why explainer videos are effective? Can’t I promote my business without an explainer video?
Yes, but you’ll miss a lot of chances to capture the customer’s attention and gain brand visibility.
Think about the last time you came across an interesting product, and when you visited their website, you were hit with a wall of text and images.
Wasn’t that an unpleasant experience? A short burst of explainer video will help you drive more conversions from your site.
With over 4.5 billion internet users worldwide, engaging in online videos and entertainment remains one of the most popular activities among users.
The new generations are increasingly attracted to visual content. The global video viewership is projected to reach nearly 3.5 billion by the end of 2023.
So, if you’re starting to explore animated explainer videos for your brand and looking for reasons to hire a whiteboard video service, you’ve come to the right place.
Here, we’ll cover all the reasons that explain why explainer videos are effective for your business.
- Captivating Visual Communication
- Simplifying Complex Concepts
- Enhancing Engagement
- Boosting Conversion Rates
- Improved SEO and Website Traffic
- Versatility and Accessibility
- Cost-Effective Marketing Tool
Let’s dive into each.
1. Captivating Visual Communication
Visual communication has transformed the way brands interact with their customers. This change has been driven by drastically changing consumer preferences and viewing behavior.
According to the data published by Statista, consumers worldwide watch an average of 17 hours of online videos per week.
The Power of Visuals in Communication
Seeing is believing.
Powerful visuals depicting your brand story foster trust and establish credibility and emotional connection. An explainer video can help viewers see both details and the big picture.
Here’s how:
- The problem/pain points
- The solution/gain points
- How it works
- Benefits
- Call to action
Brain’s Preference for Visual Information
According to a research study by the American Psychological Association, people’s attention spans have shrunk in measurable ways. Hence, viewers are hardwired to respond to interactive visuals.
Unfortunately, written copy isn’t the best way to do your brand storytelling or sell a product.
Human emotions rule, and the isometric explainer video is the best way to tap into the human brain, as the emotional region is super active during decision-making. This explains why the brain remembers visual information.
Explainer Videos Combine Visual and Auditory Elements
Explainer videos seamlessly blend visual and auditory elements, such as engaging animations and graphics, and visually represent the concepts. Similarly, an aural narrative emphasizes the context and caters to learning styles.
Explainer video’s visual elements create memorable imagery, and audio reinforces key points to maintain view engagement.
The synchronized fusion in the explainer video maximizes impact and makes it a powerful tool to engage and retain viewers.
2. Simplifying Complex Concepts
Undoubtedly, the content is king but not everything can be described via text. It would be best if you conveyed complex ideas concisely and comprehensively. And that can be effectively done through an explainer video.
Breaking Down Complex Ideas
A concise and engaging multimedia approach, an explainer video ensures clarity and distills complex ideas into digestible visuals and step-by-step narratives.
Here’s how an explainer video can break down complex ideas for viewers:
- Simplifies concepts into digestible chunks
- Utilizes step-by-step narratives
- Employs visual aids like animations and graphics
- Engages viewers emotionally through storytelling
- Maintains a tight focus on the core message
Clarity Through Visual Representation
An explainer video using clear, concise graphics, charts, and diagrams to convey information efficiently. It simplifies complex concepts, eliminates ambiguity, and aids understanding by presenting data in an easily digestible format.
This visual approach enhances engagement and ensures the message is accessible and understandable to a broader audience.
Here’s how an explainer video gives clarity through visual representation:
- Uses diagrams, charts, and illustrations
- Simplifies complex data with visual metaphors
- Offers clear and intuitive visual cues
- Enhances understanding of animations
- Presents information in an organized and structured manner
Real-life Examples of Complex Ideas Explained in Videos
For example, the smart building animated explainer video shared by Cisco is a real-life example of complex ideas explained in videos. Cisco has explained the difficult concept of building with advanced technologies for a safe and productive hybrid work through a simple explainer video.
Source: YouTube
This is another excellent real-life example of a motion graphics video by Dell Technologies to showcase how to incorporate your preferred Kubernetes distribution with deployment solutions.
Source: YouTube
3. Enhancing Engagement
Still not convinced with the reasons why you need an explainer video?
Humans are naturally drawn to visuals and auditory stimuli. By enhancing engagement and visuals, you can capitalize on retention and comprehension among people of all ages and backgrounds.
Attention-Grabbing Nature of Videos
The truth is that people don’t read anymore.
Therefore, explainer videos put forth your value proposition and convince customers why they should buy your product or service.
To grab viewers’ attention, explainer videos have a unique visual style, a tone of voice set for the brand, and music that differentiates it from others.
Incorporating Storytelling in Explainer Videos
A good explainer video tells a good story. A story that isn’t about your brand but about the value proposition your brand delivers and how it resonates with the target audience.
Here are some reasons why you need to incorporate storytelling in explainer videos:
- Understandable and easy to remember
- Personal and inspiring
- Consistent with the brand’s characteristics
- Answering what the business was created
- Suitable for the target audience
Another simple way is to find a character for your story. Create a scene with a character, and use the dramatic arc to gain emotional attention from the viewers.
Viewer Retention and Increased Understanding
Explainer videos can simplify concepts, engage viewers, and amplify your brand for increased retention and understanding.
Explainer videos make people stick around until the end and able to hear your call to action. This means more views, more potential, and more sales.
4. Boosting Conversion Rates
So, how do explainer videos boost conversion rates? Explainer videos demonstrate how a product or service solves a problem and help you build trust and credibility among viewers.
Videos keep viewers engaged, reduce bounce rate, and encourage them to take the desired action, such as making a purchase or filling out a form, thus driving higher conversion rates.
Explainer Videos in Marketing
Explainer videos help you stand out in the crowded market.
According to Clutch, 64% of small businesses strive to win customers and have a digital footprint on the web.
According to Deloitte, businesses are adopting digital platforms as a growth lever, which includes reaching customers through diverse formats.
Explainer videos are the most powerful tool to attract and engage customers and achieve your business goals. You break down complex information into digestible parts and effectively communicate as they are highly engaging.
Converting Visitors into Customers
Explainer Mojo knows how important it is to give people the best first impression through explainer videos on your website, social media, or any other digital platform.
Here’s why explainer videos are compelling for businesses to convert visitors into customers:
- Amplify brand awareness
- Establish trust among your customers
- Present Product offers more effectively
- Stimulate repeat purchase rate
- Increase your search engine ranking
- Case Studies of Increased Conversion Rates
For example, the Mint brand is a perfect example of how explainer videos can help achieve business goals by delivering a better understanding of the brand through animation.
Source: Mint
Another excellent example of an explainer video is Walmart. In this video, Walmart explains its yard management system, how it works, and why it is needed. It’s a whiteboard-style explainer video that illustrates everything well, and the narrator speaks about it.
Source: Walmart
5. Improved SEO and Website Traffic
Are you looking for more evidence as to why explainer videos are effective for businesses? Well, explainer videos improve SEO results and increase website traffic.
Explainer videos help you rank higher in SERPs and get more visitors to your site.
Search Engine Optimization Benefits
So, why do you need an explainer video to boost your SEO? Here are some key benefits of SEO for your business:
- Higher click-through rate
- Reduce customer acquisition cost
- Improve user engagement
- Increase engagement rate
- Content Diversity
- Increase social sharing
- Improve conversion rate
Lower Bounce Rates and Longer Visitor Duration
Simple, visitors staying longer on your website to watch your explainer video reduces bounce rates. Search engines often interpret lower bounce rates as a sign of relevant and valuable content.
Thus, longer visitor duration is a positive signal for SEO, indicating user satisfaction with your content.
Google’s Preference for Video Content
In a survey of social media marketers worldwide in 2023, more than half (56%) said they want to post more videos on Instagram in the next year.
Similarly, nearly six out of ten (59%) said they intend to create more video content on YouTube.
According to the data published by Statista, 25.7 minutes, on average, is spent watching video content on a smartphone by people worldwide.
6. Versatility and Accessibility
Explainer videos are best for communication because they transcend language barriers, simplify information absorption, and cater to diverse learning styles.
Explainer videos can convey information inclusively and remain a go-to video choice for delivering messages in an ever-evolving digital landscape.
Compatibility Across Devices
Explainer videos can be accessed through any device. You reach the right customer at the right time and through their mobile devices. By creating an optimized video, you can ensure compatibility across devices.
This makes explainer videos perfect for businesses in today’s digital marketing world.
Shareability on Social Media
Explainer videos facilitate social sharing and help you increase brand reach and attract new customers.
It’s astounding, right?
Also, explainer videos are created to capture your customers’ attention on social media with a video packed with relevant information and a targeted call to action.
Multiple Uses of Explainer Videos (e.g., Onboarding and Training)
Short-form or long-form explainer videos are an excellent tool for marketing your brand, product, or service and for employee onboarding, training, teaching, and diverse purposes.
Here are some of the most common uses of explainer video:
- Product or service explanation
- Website or application tour
- Company’s introduction
- Onboarding and training
- Educational content
- Marketing and promotion
- Testimonials and case studies
- Fundraising and crowdfunding
- Internal communications
- Public awareness campaigns
- Nonprofit and charity promotion
- Sales Pitches
- Customer Support
7. Cost-Effective Marketing Tool
Explainer videos work incredibly well for any business in any industry.
For example, Dropbox raised $48,000,000 and added 10,000,000 signups. Do you know how? Simply marketing through explainer videos with details covering everything customers want to know before purchasing.
Source: Amazon Prime
For example, Amazon Prime is a fee-based membership program that provides customers with a wide range of exclusive offers. By making the process easier for customers using how-to tutorial videos and text-based guides, Amazon Prime has acquired more than 200 million customers.
Comparing Costs to Other Marketing Strategies
Now, I’m wondering how much an explainer video would cost you compared to other marketing strategies. Remember, explainer videos are an investment your brand makes, which can be re-purposed for marketing.
This means explainer videos are more cost-effective than other marketing strategies that cannot be repurposed. However, a surcharge for a faster turnaround, add-ons, extras, and caveats comes with the expertise of the explainer video company.
Long-Term Benefits and ROI
A dynamic and engaging explainer video can significantly impact your business; a creative twist like an isometric explainer video, motion graphics explainer video, or whiteboard.
Explainer video is the game-changer that can help you yield long-term benefits and drive ROI. It will also reduce support costs, increase retention rates, and enhance your brand reputation.
Final words
Now that you have gone through all the reasons why explainer videos are effective, you know how to use them to increase conversions and drive higher ROI. You can also develop an emotional with your target audience through an explainer video and easily entice them to make a desired action.
Explainer videos will captivate your audiences, take your business to new heights, and make you stand out from the competitors.
Hasan Ali is the Founder and CEO of Explainer Mojo, he has over 8 years of experience in animation and video production alongside a postgraduate diploma in animation, enriching his deep understanding of human psychology. His expertise not only lies in technical proficiency but also in storytelling and artistry, fueled by his passion for exploring the complexities of human behavior and emotions.
