Explainer Videos and Other Marketing Channels
Explainer videos have shown proven effectiveness in growing a business. So if you own a business and you want some instant success than explainer video should be your thing. They are an excellent marketing tool that every business should use.
Some surveys have shown that customers are more likely to purchase a product or a service once they see an explainer video for it. These videos are also showing how many potential customers a certain product might have by the visitors that watched the video online.
There are so many ways that a text can be interpreted, but videos, they are way different. They take the guess work out and they are explaining the basic use or function of a given product or service. This video will also help you connect with your customer once you explain what are you or your business able to do for them. You will also show your potential customers why your business is better than the competition.
If we are speaking statistically, websites that are stale do not do well. If your website has endless pages and images it will most certainly rank low on the search engines. This means less exposure and less people will know about your business. Explainer videos will grab the customer’s attention immediately. They can make a fast decision if they see a visual description of a product or a service rather than reading a long description of the same.
You do not have to use this video only on your website, but there are a lot of video hosting sites that will allow you to upload your video free of charge. You can also use some keywords which can draw interest to it. It can be very easy to share a video on your mobile device, we cannot say the same for the text web pages. Most of the people will watch videos and will share them rather than reading text blocks on websites.
No one enjoys sitting around and watching long format videos, your potential customer will not either. For that reason you will need a short one-to-two minutes video. Grab the attention in the first couple of seconds and you will be sure that your video will be watched.
There is a big competition in online marketing. You have to find the right tools to promote your business for that reason it has been proven that explainer videos do wonders because it is one of the most effective tactics that can be used. They are better than any other marketing tool that is available these days. For this reason, you should be willing to invest in an engaging content in order to promote and to explain what your company has to offer.